About Us

Demetra Caston, LPC-S

For over 20 years, I have been encouraging and supporting my friends and colleagues to reach their full potential. As a former corporate leader turned small business owner, I firmly believe that we all have something valuable to contribute to the world and should fully invest in ourselves.

My career began in 1998 as a receptionist at a state mental health facility, where I provided services and advocacy for individuals with mental health challenges. Since then, I have worked in various industries such as aerospace, telecommunications, non-profit organizations, and many more. However, over time, I felt unfulfilled and unsatisfied with my job. I decided to take stock of my strengths and aspirations and created a plan to achieve them. As a result, I became a business owner, speaker, and writer, leveraging my corporate experiences.

While I appreciated the stability and predictability of working for someone else, I was frustrated with the bureaucracy and lack of growth opportunities. Now, I am committed to helping others achieve their goals and reach their full potential without the limitations of working for others. When I am not helping others, I am working on my own businesses and supporting my friends and colleagues in theirs.